2012年剑桥BEC商务英语考试中级阅读范文7

Irene Rosenfeld

艾琳·罗森菲尔德

Chairman and CEO of Kraft Foods生活日记网

Irene Rosenfeld was appointed Chief Executive Officer of Kraft Foods in June 2006. She was appointed to the additional post of Chairman in March 2007, following Altria Group’s spin-off of Kraft. Rosenfeld has worked for 25 years in the food and beverage industry. She holds a Ph.D. in Marketing and Statistics, a Master of Science in Business Administration, and a Bachelor of Arts degree in Psychology from Cornell University. This pianist and avid Rollerblader has advertised heavily during the recession to keep sales of macaroni and cheese and Kool-Aid flowing. Revenue was up 15% in 2008, and the stock - a recent addition to the Dow 30 - outperformed the S&P over the past year.

艾琳·罗森菲尔德于2006年6月被任命为卡夫食品首席执行官。卡夫脱离奥驰亚集团之后，她又于2007年3月被任命为总裁。罗森菲尔德已经从事餐饮业达25年之久。她拥有康奈尔大学市场营销与统计学博士、工商管理硕士和心理学学士学位。她会弹奏钢琴，酷爱轮滑，为保持通心粉、芝士和超浓缩果汁冲剂在经济危机期间的销量，不惜在广告上一掷千金。2008年公司收入增长了15%，股票(最近刚进入道琼斯30指数)在2009年的表现也好于标准普尔指数。