名师汇总:BEC商务英语词汇表114

发布时间:2019-02-01 04:42:39

 forwarder (n) one that forwards, especially an agent that facilitates and assures the passage of received goods to their destination 货运代理商

[例] The goods were handed over to the forwarder by the airline company.

four P’s  PRODUCT, PRICE, PLACE, PROMOTION 4P 理论(麦卡锡提出)

franchise 1. (n.) licence to sell under a brand name特许经营

[例]  The small company has got the franchise to sell products of IBM.

2. (v.) give a licence to someone特许经营

franchisee (n.) person who pays a royalty for a franchise特许经营人

franchiser (n.) person who receives the royalty特许 经营授予人

fraud  (n.) making money by not telling the truth诈骗

[例]  He became rich through systematic fraud.
 
[同义词]  deception, deceit, trickery

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