forwarder (n) one that forwards, especially an agent that facilitates and assures the passage of received goods to their destination 货运代理商
[例] The goods were handed over to the forwarder by the airline company.
four P’s PRODUCT, PRICE, PLACE, PROMOTION 4P 理论(麦卡锡提出)
franchise 1. (n.) licence to sell under a brand name特许经营
[例] The small company has got the franchise to sell products of IBM.
2. (v.) give a licence to someone特许经营
franchisee (n.) person who pays a royalty for a franchise特许经营人
franchiser (n.) person who receives the royalty特许 经营授予人
fraud (n.) making money by not telling the truth诈骗
[例] He became rich through systematic fraud.
[同义词] deception, deceit, trickery
