.Sales

Ex: How to sell a product effectively in international markets.

○1 Advertising. Choose a media to advertise your products in a foreign country, TV commercials, magazines, bill board, or etc. Make sure it suits the local tastes. Maybe you can try to sell on the net; it will receive the world-wide attention.

○2 Do market research. Find out whether the products are accepted by foreign customers. It can be carried out as surveys, observations, and questionnaires.

○3 Adjust your product to the local tastes. Although the case of your products are the same, you can change some details. Take IKEA, the largest furniture retailer, for example, is doing well in suiting the local taste.

○4 What I want to put emphasis on is franchising. Franchising is a good way to sell your prosuct in a foreign country. As local businessmen understand their own culture best.

其次是HR Management，这一部分也很重要，而且这些材料在写作时都可以派上用场

I.Recruitment

Ex: How to ensure that the best candidate for a post is selected.

How to organise an effective recruitment drive.

○1 Hiring a new employee is an investment. Getting a niche person for a niche role will add value to an organization. Organization can never be sure that they have selected the right person until he or she starts working, but an efficient recruitment and selection process can reduce the risk.

○2 Produce an accurate job description, a list of skills, experience, attitudes and so on.

○3 Choose the best recruitment method: internal recruitment, job advertisements, recruitment agencies and headhunting/executive search.

○4 A shortlist of candidates will then be draw up to be put through the company’s recruitment processes, usually interviews. This will produce the ideal candidate.

○5 Negotiate terms with this candidate. It should be both affordable for the company and attractive enough to get the ideal candidate.

II.Motivation

Ex: How to achieve and maintain high motivation among a workforce.

The importance to a company of having well motivated staffs.

○1 Well motivated staffs can add value to the company. They are enthusiastic, creative and loyal. They increase the productivity and quality.

○2 Spiritual motivation.

A.Give employees guidance when they are just recruited.

B.Demonstrate a commitment to career development and promotion from within.

C.Forster a sense of team spirit.

D.Publicly recognize and congratulate employees for good work.

○3 Material motivation.

A. Set incentive schemes: profit sharing, bonus scheme.

B. Fringe benefits: company car, contribution to pension/health scheme, relation allowance.

C. Establish the incentive-based compensation system.

III. Career development

Ex: The importance of having a career plan in order to achieve high levels of success at work.

The importance of acquiring a range of skills throughout your career.

How to assess the career opportunities provided by different types of companies.

○1 When people first entering a company, many dream that they will one day be running a major business, wielding power and influencing market. But only a few of them succeed. For the rest, compromise, mediocrity and alternative career will be their lot.

○2 If you want to climb up to the summit, the first thing you have to do is having a career plan. It should be a long-run plan and be set out one step after another. Maybe you can start with increasing your sales volume by 10%. Make a marvelous proposal of the problem happens to your department and draw the manager’s attention to promote you to the Manager Assistant. Then you know what you should do, work hard, be creative and wait for the next promotion. See, step by step, you will achieve high level of success at work.