• 3 Product Recall

Your company has discovered a design fault in a new product and needs to recall this product from customers. You have been asked to make recommendations about the best way to handle this incident.

Discuss, and decide together

l What would be the most effective method of informing customers of the product recall

l How to ensure the company’s reputation remains undamaged by the incident

4 Market Research

Your company is considering introducing a new product and wants to assess the market potential. You have been asked to suggest ways of doing this.

Discuss, and decide together:

l What kinds of information would be useful to obtain

l How to decide whether to go ahead with the product