Product Promotion

• Promotion mix:

• Advertising

• Sales promotion

• Public relations and publicity

• Personal selling (emphasize)

• Direct marketing

• Informative advertising

• Persuasive advertising

• Reminder advertising

• Media selection:

• Market research ----Target market--size, geographic distribution, demographic characteristics

Advertising

• Types of Advertising

• TV & radio advertisements (= TV & radio commercials)

• Newspaper & magazine ads (including the classified ads)

• Billboards (next to main roads, railway lines, on subway station walls etc.)

• Cell-phone text messages

• Flyers & handouts (e.g., on the street, put into letterboxes etc.)

• Internet advertisements (e.g., pop-up ads)

• Posters (e.g. wall posters, bus stop posters)

• Direct mail