Exercise 1 Publicity

To: MD

Purpose: analyze your work in the publicity in April.

Details: Introducing the general situation in your department.

Telling the boss the problems you’ve found

Giving your proposals to solve the issues.

Report On the work in April

Introduction

The report aims to give a thorough description of the work in the publicity in April. All the information and statistics are obtained from my daily records of the job.

Findings:

1. We observe a rising demand for our products in April and a marked increase in sale on the whole as a result of a series of advertisements in the Medias and several sales promotion activities in several major cities. /Surprisingly, one of the advertisements got so popular that we can often hear many children singing the theme song of it. /According to the update sales data and an analysis about it, we found that sales in three major cities grew significantly, about twice more than that of the same period of last year and doubled that of march. /需

2.However, we also found some problems which can be boiled down to the following:

l some customers in the south are not accustomed to the new taste of the juice. 产品本身

l one of the advertisement is not very popular in northern part and investigations found that audiences just can not understand it. 广告内容

l most children prefer the H-shaped bottle to the rectangular one. 包装

Recommendations:

To solve these problems and make our products more popular to increase sales at the current speed, I propose that several measurements should be taken,

l new taste should be added to the juice to attract customers in the south, and advertisement should be followed.

l a thorough investigation should be made about customers in the north and a new advertisement be put on.

l more H-shaped bottles should be manufactured to meet children’s taste.

With all the above measures taken, I am sure we can keep the goo sales performance.