考试地点：西安外国语学院

　　Issue:

106. The purpose of many advertisements is to make consumers want to buy a product so that they will ’be like’ the person in the ad. This practice is effective because it not only sells products but also helps people feel better about themselves.

159. The human mind will always be superior to machines because machines are only tools of human minds.

　　Argument:

171. The following appeared in a memo from the marketing director of Bargain Brand Cereals. “One year ago we introduced our first product, ’Bargain Brand’ breakfast cereal. Our very low prices quickly drew many customers away from the top-selling cereal companies. Although the companies producing the top brands have since tried to compete with us by lowering their prices, and although several plan to introduce their own budget brands, not once have we needed to raise our prices to continue ** a profit. Given our success selling cereal, Bargain Brand should now expand its business and begin marketing other low-priced food products as quickly as possible."