The passage has 15 blanks. For each blankthere are four choices marked A), B), C) and D)on the right side of the paper. You shouldchoose the ONE that best fits into the passage.
Who won the World cup 1998 football game? Whathappened at the United Nations? How did the criticslike the new play1)______ an event takes place,newspapers are on the streets giving the details.Wherever anything happens in the world, reportersare on the spot to gather the news.
Newspapers have one basic 2)______, to get the news as quickly as possible from its source,from those who make it to those who want to 3)______ it. Radio, telegraph, television, and4)______ inventions brought competition for newspapers. So did the development ofmagazines and other means of communication. 5)______, this competition merely spurredthe newspapers on. They quickly make use of the newer and faster means of communicationto improve the 6)______ and thus the efficiency of their own operations. Today morenewspapers are 7)______ and read than ever before. Competition also led newspapers tobranch out into many other fields. Besides keeping readers 8)______ of the latest news,today’s newspapers educate and influence readers about politics and other important andserious matters. Newspapers influence readers’ economic choices 9)______ advertising. Mostnewspapers depend on advertising for their very 10)______. Newspapers are sold at a pricethat 11)______ even a small fraction of the cost of production. The main 12)______ of incomefor most newspapers is commercial advertising.
The success in selling advertising depends on a newspaper’s value to advertisers. This13)______ in terms of circulation. How many people read the newspaper? Circulation dependssomewhat on the work of the circulation department and on the services or entertainment14)______ in a newspaper’s pages. But for the most part, circulation depends on anewspaper’s value to readers as source of information 15)______ the community, city,country, state, nation and world and even outer space.
1.A. Just when B. While C. Soon after D. Before
2.A. reason B. cause C. problem D. purpose
3.A. make B. publish C. know D. write
4.A. another B. other C. one another D. the other
5.A. However B. And C. Therefore D. So
6.A. value B. ratio C. rateD. speed
7.A. spread B. passedC. printed D. completed
8.A. inform B. be informed C. to be informed D. informed
9.A. on B. through C. with D. of
10.A. forms B. existence C. contents D. purpose
11.A. tries to cover B. manages to cover C. fails to cover D. succeeds in
12.A. source B. origin C. course D. finance
13.A. measures B. measured C. is measured D. was measured
14.A. offering B. offered C. which offered D. to be offered
15.A. by B. with C. at D. about
■答案■
1. C2. D3. C4. B3. A
6. D7. C8. D9. B10. B
11. C12. A13. C14. B15. D
