1. Television is an attractive advertising medium in that_____A____.

A) it has large audiences B) it appeals to housewives

C) it helps build up a company’s reputation D) it is affordable to most advertisers

2. With the increase in the number of TV channels____D_.

A) the cost of TV advertising has decreased B) the nuiflber of TV viewers has increased

C) advertisers’ interest in other media has decreased D) the number of TV ads people can see has increased

3.Compared with television, newspapers as an advertising medium__B___

A) earn a larger annual ad revenue B) convey more detailed messages

C) use more production techniques D) get messages out more effectively

4.Advertising on radio continues to grow because ____C_______.

A) more local radio stations have been set up B) modern technology makes it more entertaining

C) it provides easy access to consumers D) it has been revolutionized by Internet radio.

5.Magazines are seen by advertisers as an efficient way to_____A___.

A) reach target audiences B) modern technology makes it more entertaining

C) appeal to educated people.D) convey all kinds of messages