ⅰ 、 Why take BEC exams?

strong growth

rigorous quality control

wide suitability

wide business context

value for study and business career

international recognition for work and study

ⅱ 、 What is International Business English? 什么是国际商务英语?

国际商务英语，指的是人们从事国际商务活动中所使用的具有行业特征的英语，这些行业包括：国际贸易、国际金融、国际会计、国际运输、国际商法、保险、银行、经济、营销、物流、企业管理、商业服务等。

由此看来，商务英语不是一种独立的语言，它仍然是英语，是在国际商务背景下使用的英语。

ⅲ 、 How to learn International Business English? 怎样学习国际商务英语?

掌握一定的商务英语词汇、短语和句型。

(1) 词汇方面

commercial

e.g. The TV show was interrupted by too many commercials.

prospec

e.g. He called on some prospects but failed to make a sale.

make

e.g. These products are of Chinese make.

The factory manufactured five makes of tractors.

(2) 短语方面

soft selling hard selling

Some sales people adopt a direct ‘hard sell’ approach, while others use a more indirect ‘soft sell’ approach.

have a bad year

The corporation is having a bad year and it will probably be necessary to dismiss a few office staff.

break into/penetrate the market

There is chance that we’ll manage to break into the UK market.