BEC高级口试真题及提示

speaking test part ii

1. customer relations: the importance of makingcustomers feel valued

2. company growth: the importance to a company ofcontrolling expansion

3. marketing: how to ensure that agents maintain ahigh level of effectiveness when representing acompany

4. time management: the importance of planningwork time effectively

5. project development: how to ensure inter-departmental co-operation on new projects

6. purchasing: how to evaluate and select new products

7. personnel management: the importance to a company of having well motivated staff

8. strategic planning: how to decide whether to purchase or rent company premises

9. sales: how to ensure that price levels for new products are set appropriately

10. communication skills: the importance of foreign language training for selected employees

11. advertising: how to select a suitable agency to handle a company’s advertising

12. finance: how to decide whether to float a company on the stock-market

13. marketing: the importance to a company of offering its products on the world-wide web

14. staff training: how to evaluate the effectiveness of company training programmes

15. company growth: how to decide when it is the right time for a business to expand

16. public relations: the importance to a company of sponsoring well-known personalities fromthe arts and popular culture

17. recruitment: how to ensure that the best candidate for a post is selected

18. information management: how to analyse and make effective use of information

19. sales: the importance of brand image in ensuring that products or services sell well

20. technology: the importance to a company of keeping up-to-date with internet developments

21. quality control: how to ensure that a companyconsistently maintains quality control standards

22. product promotion: how to make effective useof the media when promoting a new product orservice

23. product management: the importance ofteamwork for the effective management of projects

24. health and safety: how to develop a responsibleattitude among staff to the health and safetyrequirements of accompany

25. technology: the importance of computer skills forthe workplace of the future

26. communications: how to ensure that e-mail is used appropriately by staff for internal andexternal communications

27. staff development: how to administer a staff budget effectively

28. market research: the importance of finding out about customers’ habits and attitudes

29. financial management: how to identify ways of reducing costs in a company

30. communication: how to achieve an effective working relationship between differentdepartments within a company

31. communication skills: the importance of understanding cultural differences when workingin an international environment

32. personnel management: the importance of providing employees with clear job descriptions

33. company growth: how to ensure that company growth proceeds at the optimum rate

34. time management: how to manage a heavy workload effectively

35. health and safety: the importance to a company of having a health and safety policy

36. human resources: how to ensure that staff at all levels receive appropriate feedback onindividual performance