广告函件与广播电视及报刊广告相比，具有广告发布面广、针对性强、 手续简便、价格便宜、方便迅速等特点。

进出口类商业信函写作实例

1. 向顾客推销商品

Dear Sirs: May 1, 2001

Inquiries regarding our new product, the Deer Mountain Bike, have been coming in from all partsof the world. Reports from users confirm what we knew before it was put on the market - thatit is the best mountain bike available. Enclosed is our brochure.

Yours faithfully

2. 提出询价

Dear Sirs: Jun.1, 2001

We received your promotional letter and brochure today. We believe that your would do wellhere in the U.S.A. Kindly send us further details of your prices and terms of sale. We ask you tomake every effort to quote at competitive prices in order to secure our business. We lookforward to hearing from you soon..

Truly

3. 迅速提供报价

Gentlemen: June 4, 2001

Thank you for your inquiry of June the 1st concerning the Deer Mountain Bike. It gives usgreat pleasure to send along the technical information on the model together with the catalogand price list. After studying the prices and terms of trade, you will understand why we areworking to capacity to meet the demand. We look forward to the opportunity of being ofservice of you.

4. 如何讨价还价

Gentlemen: June 8, 2001

We have received your price lists and have studied it carefully. However, the price level in yourquotation is too high for this market, If you are prepared to grant us a discount of 10% for aquantity of 200, we would agree to your offer. You should note that some price cut will justifyitself by an increase in business. We hope to hear from you soon.

Yours truly

5-1 同意进口商的还价

Dear Sirs: June 12, 2001

Thank you for your letter of June the 8th. We have accepted your offer on the termssuggested. Enclosed our will find a special price list that we believe will meet your ideas of prices.You should note that the recent advances in raw materials have affected the cost of thisproduct unfavorably. However, for your order we have kept our prices down.

Sincerely

5-2 拒绝进口商的还价

Dear Sirs: June 12, 2001

Thank you for your letter of June the 8th. We regret that we cannot meet your terms. We mustpoint out that the falling market here leaves us little or no margin of profit. We must ask youfor a keener price in respect to future orders. At present the best discount offered for aquantity of 200 is 5%. Our current situation leaves us little room to bargain. We hope you willreconsider the offer.

Truly