开头与结尾

(一).开头的写法和一些技巧：

1.开头：大多数商务英语写作的内容也由开头、中间、结尾三部分组成。常用的开头句写法：

①最好在第一句话中说出你的写作目的。如：We understand that you are exporters of nuts and should like to know if you can supply us with 5 tons of walnut meat by the end of October.

②将最能引起读者兴趣的内容放在开头，如：I’m pleased to tell you that your order will be delivered tomorrow.

③提及所涉及的商务事项。

2.就开头的内容方面来讲，书信的开头可以涉及：

⑴ 书信去函的开头

u询问

u索价

u求购

u投诉

u讯息

u报忧

u道歉

u推荐

⑵复函的开头可以包括

u函悉

u歉意

u谢绝

u服务

(二)书信结尾的措辞和语气

1.结尾：

写结尾句需注意以下几个地方：

④结尾句需具体，不要使用含糊、繁琐的词语或句式。

⑤在结尾处提出行动的要求。

⑥在结尾处做简要的总结，尤其在内容比较多的情况下。请比较下面两句话：

a) We hope that we have made the above alternatives clear to you and that they may help you make your choice.

b)To sum up, you can either put your money in a savings bank and receive 6 % annual interest or invest in common stocks for higher returns but also higher risk.

2.就结尾的内容来讲，书信的结尾可以包括：

(1)去函的结尾

敦促：Having this input by JUNE 3 will enable us to maintain our schedule for…

期待：Your advice would be welcome.

致谢：Your prompt attention to this matter will be appreciated.

协助：Shortly after I receive this information, I will be in touch with you>

盼复：We look forward to hearing from you.

联络：If you have any question, please call me at…

等等……

(2)复函结尾可以涉及：

请求：Please indicate your acceptance of this employment by signing…and returning a copy…

承诺：We want to ensure that you enjoy the highest standards of service.

致歉：I apologize for the inconvenient.

答谢：Thanks again for your cooperation.

祝愿：I wish you every success in your important work.

往来：We look forward to a very cordial relationship between our two organizations.