1.What is important when deciding whether to attend a conference? Venue, Speakers

To begin with, venue is an important consideration.  Some conferences have good topics, but unfortunately are held overseas.  This means significant cost and time commitment on the part of the participants.  Also it is a question of opportunity cost.  Sending staff to a faraway conference may mean the loss of product work time in the firm.

Besides, we should also take into account who the speaks are at the conference.  If the speakers are renowned scholars or executives of the leading firms in your industry, it is almost always worth your time and money to attend the conference.  On the other hand, if the quality of the speakers is less than satisfactory, you should think twice before you decide to attend.

2.What is important when exhibiting at a trade fair? Quality of display, Staff selected

For one thing, the quality of your display is probably the single most important factor at a trade fair. In today’s competitive business environment, any fair participant must try his or her best to make the stall appealing, stylish, and cozy in order to attract potential customers.  Only then is there a possibility of creating transactions with the customers.

Beyond that, it is also vital to consider staff selection.  For an important fair or exhibition, it is better to staff an experienced employee, as a junior or inexperienced staff member might inadvertently hurt company’s image. Besides, experienced staff members might help the company attract new clients at the fair and even conclude potential deals.