brand [ brAnd ] (n.) product which can be recognized by a name品牌

[例]  The brand establishment needs a very long time and will bring long- term benefits.

 branding (n.) the process of giving brand names to products品牌命名

[例]  How is the branding of that new product going on?

 brand leader brand with the biggest market share品牌领导者

[例]  IBM is the brand leader in the field of portable computer.

 brand loyalty (n.) customer desire to continue buying the same brand品牌忠诚度

[例]  They managed to set up the brand loyalty of their consumers.

 break even (v.) balance costs and revenue, not make a profit or a loss收支平衡

[例]  We just broke even last year.

breakeven point  point at which revenue equals costs 收支平衡点

 breakthrough [ 5breik5Wru: ] (n.) an act of overcoming or penetrating an obstacle or restriction突破

[例]  It is up to both of us to try our best to make a breakthrough in the present negotiations.

 brief [ bri:f ] (v.) to give concise preparatory instructions, information, or advice to简要介绍

[例]  The CEO briefed his senior managers on the project that is supposed to be the turning point for the fate of the firm.

[同义词]  abstract, synopsis, outline