2012年商务英语中级口语必备知识（5）

* vocabulary

* textbook

《 Pass Cambridge Vantage 》

Teamwork, Entertaining a client, Brand power, New premises, Health and safety, Business travel, Marketing disasters, Going global 是 BV 常考的商务专题。下面以 Brand power 举例说明：

1 . 掌握商务词汇短语

E.g. to buy/develop/launch/sell/test/own/stretch/damage a brand

E.g. brand image/leader/loyalty/name/power/stretching

2 . 掌握相关商务知识

E.g. Explain why you brought one of the products.

strong sense of brand loyalty

reasonable price

good after-sales service

reliability of the product

good and consistent quality

user-friendly design

good value for money

in style

3 . 掌握相关背景知识

Tesco, J Sainsbury, Asda

《 Working in English 》

* mock exam papers: 9 sets

ⅷ 、 Register for BV

ⅸ 、 Business Research

Answering business studies question

Business Studies is a skills based subject which tests students’ ability to use their knowledge. There are four basic skills:

Level One Description/Identification

Level Two Explanation

Level Three Analysis

Level Four Evaluation外语学习网

To gain the highest grades, candidates must show evidence of the higher skills

Key types of questions Responses should:

Identify/state/describe.. make a point

Explain/outline… make a point and develop it

Discuss… present two sides of the debate

Examine/assess/analyse.. make a point and develop fully with some question of it

Critically assess/to what extent… explain both sides and evaluate