考点.Product research

A.Customer Involvement

Source of information

1.design some questionnaires with detailed questions on it.

2.organize some interviews and group discussion

All these will help us better understand what customers want.&what their common wishes are.

B.Product range

Problems

According to the survey,customers complain that they cannot have a big choice for our products,so our product range is not enough.

Our products are not so easy to handle.

A new competitor entered the market.

Solutions

1.enlarge our present product range to maintain our market share increase our product variety

2.modify our products to improve customer satisfaction

3.develop new products to remain competitive

4.using free stamps,premium,trade shows and loyalty schemes to attract existing and potential customer