2017年商务英语BEC中级常用句型（2）

1. The aim of the advertising campaign is to enhance brand awareness, so that consumers

become more familiar with our coffee products.(P15)

广告攻势的目标是提升品牌意识，从而让顾客对我们的咖啡产品更熟悉。

2. Volvo’s brand image is that of a well-engineered, upmarket, safe car.

沃尔沃的品牌形象是动力强劲，保障安全，并适合高端市场的车。

3. A brand can be a name, a term or a symbol. It is used to differentiate a product from competitions products.

品牌可以是一个名称，一个条款或者一个符号。它用来将一个产品与其竞争产品区分开来。

4. Brands should add value to products . It’s a synergy effect whereby one plus one equals three.

品牌应该为产品增加价值，这是一种相当于一加一等于三的综合效应。

5. Calvin Klein is tired of piracy , says Alice Rawsthorn, and has started a global offensive against counterfeiters.(P16)

Alice Rawsthorn说到CK已经疲于应对盗版，并且开展了全球性打击盗版行动。

6. In the past Calvin Klein took a relatively passive approach to the counterfeit problem.

在过去，CK公司采取了相对被动的方式解决盗版问题。

7. It has increased its investment in advertising , and restructured its licensing arrangements by signing long-term deals with partners for entire regions such as Europe or Asia, rather than giving licensing rights to individual countries.

CK公司在广告方面增加了投资，并且通过和那些如欧亚等国签订长期协议而重组其授权经营安排，而不是把销售经营权授予单个国家。

8. But as sales and brand awareness have risen , Calvin Klein has become an increasingly popular target for Asian and European counterfeiters.

但随着销售额上升和品牌意识的提高，CK公司已经日益成为欧亚两地假货制造商的受欢迎的目标。

9. ‘You’d be amazed at how many people pay $5 for a T-shirt without realizing it’s counterfeit’, said one executive.

如果你看到人民花5美元买到一件体恤而没有意识到时假货的时候，你会对人数之众感到吃惊。

10. You are a self-employed young fashion designer at the start of your career.(P17)

你是一个刚开始自主创业的年轻服装设计师。

11. Consumer surveys show that the CafeRoma brand no longer conveys a feeling of excitement and enthusiasm, and that it does not give the impression of being up-to-date and contemporary.(P20)

消费者调查显示品牌不再表达出热情激昂的感觉，而且不能展现出现代时髦的印象。