很多广告的目的是要消费者去购买一件产品以使得消费者们像广告中的人物。这类的广告很有效因为它不仅是在销售产品更是在帮助人们自我感觉更好。

This assertion actually consists of two claims: that this advertising technique is used effectively in selling many products, and that consumers who succumb to this technique actually feel better about themselves as a result. While I agree with the first claim, I strongly disagree with the second one.

1. As for whether the many, many ads portraying models are effective in selling products, I am not privy to the sort of statistical information required to answer this question with complete certainty. However, my intuition is that this technique does help sell products; otherwise, advertisers would not use it so persistently.

2. Consumers lured by the hope of "being like" the person in an ad might experience some initial measure of satisfaction in the form of an ego boost. However, this sense of optimism is ephemeral, invariably giving way to disappointment that the purchase did not live up to its implicit promise.